Why Work With Me?

I’ll help you build the scaffolding that your business needs to grow, scale, and thrive.

As a fractional COO and strategic operations partner, I help scaling service businesses and founder-led companies build the infrastructure they need to grow—without the cost or commitment of a full-time operations executive.

After leading my agency through a 358% valuation increase and a successful acquisition, I realized something:

Startups and agencies don’t just need operational systems—they need them early, before chaos creeps in.

But hiring a full-time COO is a big leap when you're still in growth mode.

That’s where I come in.

I bring hands-on experience scaling teams, optimizing systems, and preparing companies for fundraising, sale, or simply sustainable scale.

No bloated org charts. No unnecessary complexity.

Just lean, efficient operations that drive results.

I’ll work with you to be involved how and where you need me.

Here are a few of the things that I can help you with:

🧭 Strategic Planning & Execution

  • Operational Strategy: Design and implement scalable operations aligned with business goals.

  • Business Planning: Assist with annual planning, OKRs, and resource allocation.

  • Goal Tracking: Set up and manage systems for tracking KPIs and operational metrics.

  • Executive Decision Support: Provide insight and guidance on key company decisions.

👥 People & Team Operations

  • Org Design & Role Clarity: Define job descriptions, responsibilities, and reporting lines.

  • Hiring & Onboarding: Build hiring scorecards, manage recruiting processes, and create onboarding systems.

  • People Ops Systems: Implement or improve performance reviews, goal tracking, and team rituals.

  • Fractional HR Partnership: Work with external HR/legal resources to maintain compliance and healthy team culture.

📢 Internal Communication & Culture

  • Leadership Communication: Set up effective weekly/quarterly cadences with the leadership team.

  • Internal Comms Systems: Manage tools like Slack, Notion, and Asana to centralize documentation.

  • Culture Keeper: Reinforce values, streamline decision-making, and reduce friction across teams.

📦 Operations Management

  • Project Management Oversight: Ensure internal initiatives and client deliverables are on time and under budget.

  • Capacity Planning: Align workload with team bandwidth to avoid burnout and bottlenecks.

  • Vendor Management: Negotiate contracts, onboard vendors, and manage relationships.

  • Facilities / Remote Infrastructure: Set up the infrastructure to support hybrid or remote teams.

💰 Finance & Admin

(in partnership with a CFO or finance lead)

  • Budget Ownership: Help build and manage departmental budgets and P&Ls.

  • Cash Flow Oversight: Monitor expenses, invoices, and vendor payments.

  • Revenue Ops & Pricing: Refine pricing models, revenue recognition, and forecasting systems.

  • Financial Reporting: Support monthly/quarterly reporting for investors or the CEO.

🔄 Process & Systems Optimization

  • Process Mapping & SOPs: Document and standardize workflows for repeatability and scale.

  • Systems Implementation: Select and roll out tools for project management, communication, CRM, inventory, finance, etc.

  • Automation & Efficiency: Identify opportunities to reduce manual work through automation like Zapier, AI, etc.

📈 Revenue Enablement & GTM Support

  • Sales Ops: Improve CRM hygiene, pipeline visibility, and close rate analysis.

  • Marketing Ops: Ensure alignment between marketing and sales goals and tech stack.

  • Client Onboarding & Retention: Create frictionless onboarding and handoff experiences.

  • Service Delivery: Implement systems to ensure consistency in client-facing operations.

⚠️ Special Projects & Firefighting

  • Crisis Management: Step in when problems arise—whether tech, personnel, or client-based.

  • Due Diligence Prep: Help prepare for fundraising or acquisition (data rooms, systems audits, etc.).

  • Cross-functional Projects: Lead initiatives that don’t sit neatly within one department (e.g., ERP migration, new business line).

  • Software and Systems Implementation: moving your operations from spreadsheets to appropriate software tools

  • Financial Efficiency and Cost Reduction: Refining existing processes to prevent problems, reduce waste, and optimize business operations.

  • Support the Transition to Full Time COO: When you’re ready for a full-time leader, I’ll help you find and onboard the right one.

 Ready to get serious about growing your business?