As a visionary people-first leader with over 15 years of expertise working in growing startups and SMBs, I bring a rare combination of operational excellence and strategic marketing insight to every organization I touch.

I strongly believe that every business is an “N of 1”, which means that no two companies are exactly alike, and that your operational processes and suite of tools need to be as unique as your business.

My job is to help you identify and implement the right operational systems to set your business up for success.

I understand the kind of support you need, because I’ve been in your shoes.

When I joined Growth Machine in 2018 as their first full-time hire, I saw beyond my project management role to identify critical scaling opportunities that others missed.

I took the initiative to design and build the operational infrastructure that powered the company's remarkable 8x growth in under 3 years—transforming a promising startup into a market leader, and earning a promotion to COO.

As COO, I was in charge of building and optimizing the company’s back-office systems to keep up with rapid growth, hiring and managing teams while keeping inter-departmental priorities aligned toward the common company goals, and owning the day-to-day operations that allowed the company to deliver 180+ articles per month, without missing a single deadline.

I also developed onboarding and performance review systems, built a company culture that facilitated 95% employee retention rates, and scaled our processes to support 30% YoY team growth.

My strategic value was recognized in 2020 when the founder entrusted me with the company's future, elevating me from COO to CEO.

In this role, I:

  • Implemented operational optimizations that significantly increased revenue potential and seamless scalability.

  • Amicably negotiated the acquisition of the founder's equity in 2023.

  • Increased company valuation 358%

  • Orchestrated a strategic sale of the company in early 2025, delivering exceptional value to all stakeholders.

  • Facilitated the onboarding and integration of my team into the new parent company and identified opportunities for significant efficiency, streamlining, and over $20k in annual cost savings from existing tools and processes.

Current Focus: Empowering Female-Founded, -Led, and -Facing Startups and Small Businesses

Today, I bring experienced operational excellence to visionary entrepreneurs who are ready to scale, and I have a passion for supporting women-owned and led businesses, as well as brands that serve a primarily-female audience.

My clients benefit from my proven ability to:

  • Transform operational chaos into streamlined efficiency

  • Identify hidden growth opportunities within existing business models

  • Build scalable systems that support rapid expansion without sacrificing quality

  • Cultivate teams and culture that thrive through periods of intense growth

Wherever you’re stuck, I can help.

Here are just a few of the challenges I can help you overcome:

  • Building back office operations from scratch, or optimizing existing systems.

  • Replacing your clunky, mistake-prone spreadsheets with time-saving tools.

  • Brainstorming, problem-solving, and troubleshooting operational challenges.

  • Establishing KPIs to monitor growth and ensure the company stays on track toward meeting goals.

  • Setting up bookkeeping and basic accounting systems to allow you to better forecast revenue and track expenses.

  • Identifying skill gaps on your team; recruiting, hiring, and onboarding; and personnel management.

  • Implementing time-saving automation.

  • Establishing SOPs, documentation, and building a centralized company knowledge base.

  • Identifying opportunities for operational and financial efficiencies.

  • Optimizing costs and profitability.

  • And more!

You can view a full list of the types of work I support here.

Ready to explore what stronger operations can do for your business?

Let’s chat, and see if we might be a good fit for one another!