I have a passion for growing small businesses, and a knack for the operations, process, and efficiency that help them to successfully launch and scale.

I’m a content strategist, SEO expert, and the former CEO of Growth Machine, an SEO and content management agency that boosted site traffic by up to 11,212%.

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Throughout my career, I have held roles in corporate marketing, music management, and brand strategy consulting for brands like Nike, Proctor & Gamble, General Mills, Target, and Nordstrom. But it wasn’t until I joined Growth Machine as its first employee that I connected with my twin passions for content marketing and operations management.

My eight-year tenure at Growth Machine saw me originate the role of project manager, grow into COO, and eventually transition into CEO and owner, while concurrently running my own content-focused website.

At Growth Machine, I led SEO-driven content strategy for global brands and Silicon Valley startups, including Adobe, Yelp, Kettle & Fire, Ridester, Tovala, and many others, while building the systems and processes that allowed the company to scale successfully.

Since selling the agency to MBE Group in early 2025, I have pivoted toward supporting the growth and scaling of MBE Group as the head of internal operations.

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I hold a BA from Vassar College and an MBA from the University of Chicago Booth School of Business.